We became MOTORACE, a major motorcycle tire distributor, more than 30 years ago. Today, like back then, our passion for motorcycles drives almost everything we do and everything we share with the riding world.
Our customers wanted fast times on and off-road. So they came to us for help. They asked about the top rated Enduro motorcycle tires, race track, Supermoto and Mitas adventure touring motorcycle tires winning the European championships. So we helped. We built our own warehouse in Wilbraham, MA, imported MICHELIN and Mitas / Trelleborg tires and sold them in the USA.
We handle, inspect and warehouse in a temperature controlled environment every motorcycle tire we sell. Our motorcycle race tire expertise led MICHELIN to select us, MOTORACE, to be their authorized trackside service provider for the Loudon Road Race Series (LRRS) in New Hampshire. If you go to one of the races, look for our tire pro, Sto. He will gladly help you with your MICHELIN race tires.
When you become our customer, you join a group of motorcycle racers, adventure riders and touring bikers who know they will receive our dedicated and professional service. You will discover that we are friendly experts who will complete your motorcycle tire order and ship it quickly direct from our MOTORACE warehouse in Wilbraham, MA.
When riders just need information, they call us about fit, pressure and the right tire for the terrain because we are the MICHELIN and Mitas Motorcycle Tire Experts. They always get our best, and you will too. We share the sport’s passion, and we’ll share our best seasoned advice learned over many years working with quality European brand tires.